A “Moke” by any other name is NOT a Mini Moke!
The world of MINI seems to be currently abuse with the story planted by BMW that MINI might someday produce a very distant cousin to the current model called the Beachcomber!
A little history will help: Based on the Mini, the Mini Moke was designed by Sir Alec Issigonis for the British Motor Corporation. The name "Moke" comes from a british slang term for "donkey". The Moke was originally intended to be light military vehicle similar to the American Jeep, however, due to low ground clearance and small wheels the Mini Moke never quite made it as an offroad vehicle. After it was apparent that the military wasn't interested, the Mini Moke was marketed to civilians as a low-cost utility vehicle. As a beach buggy, the Moke finally found it's niche in the United States, tropical resorts in the Caribbean, and Australia. Photos and more information can be found here.
MINI is putting the fun back into 4x4s! In a surprise move MINI has unveiled a brand-new concept car designed as a successor to the famous Sixties Moke. The car is badged the MINI Beachcomber Concept and it’s set to take January’s Detroit Motor Show by storm.
While no one has ever been able to say that BMW was not very smart in their exploitation of the name and brand of the original Mini, this is stretching the posture a bit too much. Why can’t they do anything original? Playing the me too game can only get you so far until you realize that ‘as me’ you can only ever be second best!
Written By: Don Racine|
Article Date: Dec 17, 2009
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