MINI introduced to Indonesia - Mini Mania Inc.

BMW AG plans to launch its Mini brand in Indonesia later this week at the Indonesia International Motor Show in Jakarta. The company will launch the Mini Cooper S, Mini Cooper Convertible and Mini John Cooper Works at the show, which starts on 22 July.

"Indonesia’s economy is growing definitely, so we think it is really the right time for the Mini brand to enter the market," Bloomberg quotes president director Ramesh Divyanathan as saying.

BMW Indonesia will spend around Rupiah 100bn (US$11.7m) over the next two years to upgrade its plants to produce new models, increase output and introduce the Mini Cooper, the report said. Divyanathan believes that Indonesia could potentially become one of the largest regional markets for the Mini brand.

One Mini distributor, Maxindo International Nusantara Indah, has received around 20 pre-orders for the cars, according to the company's president director, Joe Surya. In Indonesia, the Mini Cooper will carry a base price tag of Rupiah 500m, rising to Rupiah 700m, Bloomberg said.

Last month, global sales at Mini reached 31,111 cars, a new record for the month. Sales were up 34.1% compared with the 23,202 cars sold in June 2010. For the January-June 2011 period, a total of 141,913 Mini-branded vehicles were sold worldwide, 29.8% more than the 109,302 cars accounted for in the corresponding six-month period in 2010.

New car sales in Indonesia rose by 12% in the first half of this year, reaching 415,276 units. Comparatively, the country's automotive industry had sold a total of 370,214 cars during the January-June 2010 period, the Indonesian Automotive Industries Association (Gaikindo) said.