Nearly Half of new MINI customers are Women
Since the last four years, the number of women purchasing cars has steadily increased as a percentage of total sales. According to Polk’s actual registration records which cover every state in the U.S., some 38.5% of all new vehicle registrations are registered to women. That’s up 2.5 percent compared to 2006.
Looking at it from a different perspective, the top five brands based on women’s share of the brand sales include Mini, Kia, Honda, Nissan,and Subaru. Nearly half (47.9 percent) of all Mini’s sold are registered to women. Kia comes in second with 46.8 percent.
Top Five Brands based on Passenger Vehicle Sales to Women
Top Five Brands based on Women’s Share of Brand Sales