Press Release - Minis at Monterey
Mini Mania, Inc. plans huge celebration for MINI Cooper at Monterey Historic races.
Nevada City, CA – June 19th, 2006. Mini Mania, Inc., the market leader in distributing and manufacturing lifestyle products and high quality performance aftermarket parts for the “classic” Mini and BMW MINI Cooper™ automobiles has been accepted to participate in this year's Monterey Historic races, to be held August 19th thru the 21st at the famed Laguna Seca race track at Monterey, California. This annual world renowned Vintage Race event will this year feature the cars and stars that made up the ‘Cooper’ marque from Formula One race cars to the most basic of Mini Coopers. The Mini Mania ‘Monty Mini’ was selected to be one of the very limited numbers to represent the heritage of the Mini Cooper S on the race track.
Mini Mania will also be participating in the anticipated largest gathering of Mini Cooper in US history. Special parking is being provided for both the original classic Mini and the new generation BMW MINI Cooper. The expected 1,000 owners will be able to view an entire weekend of historic races and visit the various trade booths that will include the large display from Mini Mania of both performance and lifestyle products for the Classic and BMW MINI Coopers.
Don Racine, the owner of Mini Mania says “This historic event will represent the first time in over 25 years that the Mini has been invited to participate in the Monterey Historics. This event has been the standard of excellence for all Classic Vintage race event world wide. The acceptance of our Mini Cooper will be one of the highlights of my career.” The Mini Mania “Monty Mini” as built and maintained by Don Racine will be driven by Nick Swift from the famed “Swiftune” race engine development company in the UK.
About Mini Mania, Inc.
Mini Mania was founded in 1974 and has grown to become a multi million dollar market leader that provides high quality aftermarket parts that include its own ULTRIK™ line of high performance parts and very specialized services to a growing customer base of approximately 50,000 consumers around the world.
Mini Mania solidified its market leadership position in 2001 by becoming the first company in the US to import the then all new BMW MINI to use as a product and performance test bed. Shortly thereafter, Mini Mania began to offer a suite of “lifestyle enhancement products” that appeal to recent purchasers of the MINI Cooper) automobile.
Mini Mania is headquartered in a 16,000 square foot state of the art facility in the Northern California foothills outside of Sacramento. The company’s dynamic web site is truly a one of a kind information portal for any Mini Cooper enthusiast – containing over 50,000 pages of unique content, augmented with 50,000 part number, technical articles and interactive community forums. Each month 75-100,000 individuals access the web site for research and purchase of Mini Cooper parts and accessories. www.Minimania.com
The company has just opened a standalone subsidiary in the UK http://www.minimaniauk.co.uk/ to better serve the growing European market. For more information - on the web: www.minimania.com, 800.946.2642, firstname.lastname@example.org