BMW Group Reports March Sales

BMW Group (BMW and MINI combined) sales down by 5.4 percent in March as expected, 

stronger increase in the second half of the year anticipated. 


WOODCLIFF LAKE, N.J., April 1, 2008  /PRNewswire/ -- The BMW Group in the U.S. (BMW and MINI combined) 

today reported March vehicle sales of 27,404, down 5.4 percent from the 28,980 vehicles sold in the same 

month of 2007.  For the first quarter of 2008, BMW Group sales are down 9.2 percent, to 68,529 vehicles 

versus the 75,433 sold in the first three months of 2007.

The results reflect BMW Group's expectations for the month. As planned and already communicated, BMW 

of North America expects a stronger increase in sales in the second half of the year. Sales will be driven by 

new products coming to market this year. Among others, this year sees the introduction of the BMW 1 Series 

Coupe and Convertible; BMW's X6 Sports Activity Coupe; BMW M3 Coupe, Sedan and Convertible; and the 

new twin-turbo charged Advanced Diesel engines for the 3 Series and the X5. MINI continues its success story 

in the U.S. with the launch of its third variant -- the all new MINI Clubman - which hit showrooms just last month.

BMW Brand Sales

BMW brand sales were down 8.7 percent, to 23,115 vehicles compared to 25,325 vehicles sold during March 

2007. Year-to-date, BMW reported sales of 58,365 vehicles compared to the 67,360 reported in the same 

period a year ago, a decrease of 13.4 percent.

BMW Automobile Sales

Monthly sales of BMW brand automobiles increased 2.6 percent in March, to 19,231 versus 18,746 in 2007. 

During the first quarter of 2008, BMW automobile sales are down 10.6 percent to 46,153 versus 51,616 

reported in the same period last year.

BMW Sports Activity Vehicles

Sales of BMW Sports Activity Vehicles were down 41 percent for the month, to 3,884 vehicles compared to 

the 6,579 reported in March 2007. Year-to-date, BMW SAV sales are down 22.4 percent to 12,212 vehicles 

from 15,744 in 2007.

MINI Brand Sales

MINI USA reported a 17.3 percent increase in March sales, to 4,289 cars compared to 3,655 cars sold in 

the same period a year ago.  MINI USA also reported sales of 10,164 for the first quarter of 2008, an 

increase of 25.9 percent over the 8,073 sold in the same period a year ago.

  Table: Sales BMW of North America, LLC, March 2008

                      March     March    %       YTD      YTD       %
                      2008      2007             2008     2007
  BMW brand          23,115    25,325   -8.7    58,365   67,360    -13.4
   BMW
    passenger cars   19,231    18,746    2.6    46,153   51,616    -10.6
   BMW light
    trucks (SAVs)     3,884     6,579  -41.0    12,212   15,744    -22.4
  MINI brand          4,289     3,655   17.3    10,164    8,073     25.9

  TOTAL Group        27,404    28,980   -5.4    68,529   75,433     -9.2



  BMW Certified Pre-Owned


CPO sales were up 22.5 percent in March, to 9,600 over the 7,838 reported in the same month a year 
ago. Year-to-date, the division reported sales of 25,224 automobiles, an increase of 32.7 percent, 
compared to the 19,008 vehicles reported in the first three months of 2007.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor 
Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown 
to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, 
including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, 
an industrial design firm in California; a technology office in Silicon Valley and various other operations 
throughout the country.  BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global 
manufacturing network and is the exclusive manufacturing plant for all Z4 models and X5 Sports Activity 
Vehicles and the upcoming X6 Sport Activity Coupe.  The BMW Group sales organization is represented 
in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 
142 BMW motorcycle retailers, 82 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers.  
BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, 
is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at:
  http://www.bmwgroupna.com/
  http://www.bmwusa.com/
  http://www.bmwmotorcycles.com/
  http://www.miniusa.com/
  http://www.rolls-roycemotorcars.com/ 

Journalist note: Information about the BMW Group and its products is available to journalists on-line 
at the BMW Group PressClub at the following address: http://www.press.bmwgroup.com/.  Broadcast 
quality video footage is available via The NewsMarket at http://www.thenewsmarket.com/.
  Sales BMW of North America, LLC, March 2008

                                                      YTD     YTD
                          March 08  March 07      %  March 08 March 07     %
  1 Series                   1496         0            1496        0
  3 Series                 11,226    11,259   -0.3%  27,013   33,193   -8.6%
  Z4 Roadster and Coupe       772       868  -11.1%   1,659    1,906   -3.0%
  5 Series                  3,677     4,315  -14.8%  10,890   11,128   -2.1%
  6 Series                    593       854  -30.6%   1,416    1,921  -26.3%
  7 Series                  1,467     1,450    1.2%   3,679    3,468    6.1%
  BMW passenger cars       19,231    18,746    2.6%  46,153   51,616  -10.6%
  X3                        1,732     2,872  -39.7%   4,190    6,674  -37.2%
  X5                        2,152     3,707  -41.9%   8,022    9,070  -11.6%
  BMW light trucks (SAVs)   3,884     6,579  -41.0%  12,212   15,744  -22.4%
  BMW brand                23,115    25,325   -8.7%  58,365   67,360  -13.4%
  Cooper Hardtop            2,752     2,940   -6.4%   7,167    6,566    9.2%
  Cooper Convertible          472       715  -34.0%   1,229    1,507  -18.4%
  Cooper Clubman            1,065         0           1,768       0
  MINI brand                4,289     3,655   17.3%  10,164    8,073   25.9%
  TOTAL BMW of North
   America, LLC            27,404    28,980   -5.4%  68,529   75,433   -9.2%


BMW of North America, LLC

Article Date: Apr 03, 2008
Car Accociations: NEW_MINI
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